Companies
Typography

GAM adopts a new brand design, expressing the common purpose of all of its teams around the world: advancing the potential of capital...

The external launch of the redesigned GAM brand follows its 'silent unveiling' on 16 November on the company's website and to staff. The new brand, with a fresher, more contemporary look, will also enhance the efficiency and effectiveness of GAM's marketing and communication efforts, thereby building stronger market recognition for its capabilities.

Alexander Friedman, Group CEO, said: "This brand is a reflection of who we are today and part of our strategic investment in our future. The research we conducted showed that the world knows only the company we used to be - and that needs to change."

Founded in 1983, the company has gone through a decade of two corporate ownerships - UBS acquired GAM in 1999 before selling it to Julius Baer in 2005. It emerged on the other side, together with Julius Baer's former asset management business, as an independent company again in 2009.

Advancing the potential of capital
Throughout its history, GAM has always been dedicated to putting its clients' capital to work, in order to help them achieve their aspirations. This purpose is at the heart of GAM's new brand identity. It expresses a common understanding of all of GAM's clients - that only by investing their capital can it be productive. It also unites all of the company's 1,000 employees, making the brand an important enabler for GAM's current strategic drive toward further integration and long-term growth.

For its re-branding, GAM was advised by Siegel + Gale. The global brand strategy firm developed the new handcrafted GAM logo and the visual identity based on proprietary illustrations inspired by technical blueprints as a way to realise original ideas that set things in motion.

Alexander Friedman: "We are a company built by investors, for investors - proud of where we came from, laser-focused on the world today and at the same time looking to the future. Working with us means investing in honest foresight, human rigour and the fundamental belief in the potential of capital."

Focused brand campaign
With the re-branding, GAM will launch a focused corporate brand campaign, its first since 2008, predominantly on digital channels targeted at investors and investment professionals.

In its new brand architecture, GAM retains the exclusive worldwide licence to use the 'Julius Bär Funds' trademark. It is used purely for investment products and in conjunction with the GAM brand, in markets and client segments where the Julius Baer name has a strong recognition.

Source: AdvisorWorld.co.uk

BondWorld.co.uk
ETFWorld.co.uk

Newsletter

To receive our free newsletter, subscribe HERE

logo

UK Institutional Investors and Financial Advisers and Wealth Managers
Important legal information

Before accessing this website you must read and accept the following terms and legal notices. If you are not able to access the website according to these terms or do not understand their meaning you must not proceed any further and should decline to accept them.

This website includes information about financial products that are not registered for sale in United Kingdom. This information is therefore made available solely to persons meeting the below criteria. These persons must not pass on any information to third parties with whom it would not be lawful to do so according to local legislation and regulation.

Persons accessing this website must be either an Investment Professional or a High Net Worth Company or Financial Advisers or Wealth Managers as outlined below:

An 'Investment Professional' is defined to include:

(i) an authorised person (this will include banks, stockbrokers, securities houses, investment managers, insurance companies and financial intermediaries);

(ii) a person who is exempt from the requirement for authorisation under the Financial Services and Markets Act 2000 (“FSMA”) (this will include appointed representatives of authorised persons, The Bank of England, central banks of other EEA States, The European Central Bank and the International Monetary Fund);

(iii) a person whose ordinary activities involve him in carrying on a regulated activity as defined in the FSMA (e.g., arranging deals in or advising on investments) to which the financial promotion relates or who it is reasonable to expect will carry on such activity for the purposes of a business carried on by him;

(iv) a government, local authority or international organisation; and

(v) a person acting in his capacity as a director, officer or employee of a person of a type described in paragraphs

(i) to (iv) above (i.e. he must not be acting on his own personal account) whose responsibilities, when acting in his capacity as a director, officer or employee of such person, involve him in engaging in regulated activities as defined in the FSMA.

High Net Worth Companies, include:

(i) a body corporate which has a called-up share capital or net assets of at least £500,000 (if it has more than 20 members or is a subsidiary of a parent undertaking with more than 20 members) or, in any other case, at least £5 million;

(ii) an unincorporated association or partnership which has net assets of at least £5 million;

(iii) the trustee of a trust with assets (before deducting any liabilities) of at least £10 million or which were at least £10 million within the previous year; or

(iv) a person acting in his capacity as a director, officer or employee of a person of a type described in paragraphs (i) to (iii) above (i.e. he must not be acting on his own personal account) whose responsibilities, when acting in his capacity as a director, officer or employee of such person, involve him in engaging in regulated activities as defined in the FSMA.

Financial Advisers and Wealth Managers, include:

Persons that are authorised by the relevant authorities in the UK to act as a professional investor or financial adviser

Persons who do not meet these criteria cannot proceed any further and must leave the website.

This site uses cookies. Cookies help us know you better and improve your navigation experience. By continuing to browse the site you are agreeing to our use of cookies.